Monday, April 16, 2012 at 11:31PM Is this a chilling vision of a future urban cityscape where the human spirit is crushed by the corporate elite? Is this an upside down, third generation photocopy of undercounter plumbing I found at work? You be the judge.
Blog, Design, Photography Wednesday, December 7, 2011 at 10:52PM I created this spot with the help of several friends. No security guards chasing us off this time! I approach the owner of this fine establishment with my proposal and was granted permission to shoot. I'm happy with the results on a thematic level, however my home equipment is lacking (at best) and wish the video could have been of a higher quality.
Considering that my camera and lighting rig can be bought on ebay for less than $300 combined, I think this turned out well for what it was, a fun Youtube only project.
Wednesday, June 29, 2011 at 12:35AM I'm producing several spots for Stella's Lounge in downtown Grand Rapids soon. I took their logo and animated it.
Monday, June 20, 2011 at 11:49AM My friend and I made this lip-dub music video over the weekend. The camera was placed on an arm I was holding which was also weighted and balanced to absorb some of the jolts and jitters.
I'm not an actor, so I wanted to give my friend a shot on video while I held the camera in a more traditional way. I would also have enjoyed a rolling light box to keep things consistent as I walked. Alas this was never meant to be, as we only got 2 takes before security asked us to leave.
The song is "City Hall" from The Dog Traders.
Wednesday, June 8, 2011 at 12:07PM I was waiting for a CNN video to play this morning, and the ad pre-roll was for new Newton Fruit Thins. What I saw took me by surprise. I couldn't get that spot to play again, so I went to the Newtons' website...
That's right, Grunge fonts in mainstream advertising! Grunge has never completely left us since the 90's, frequently pairing with vector vomit backgrounds that are so over used these days. I doubt Nabisco has assured a new era of design, but it was interesting to see a throwback to my early college days.
advertising, fig newtons, grunge in Blog